Client Profile:
A small building materials supplier looking to get their product into more distributors and customers.
Challenge:
The client is looking to push their product into a highly competitive/crowded marketplace. Trade shows weren’t yielding real results in terms of new customers/revenue, and quotes were falling on deaf ears as most customers/distributors were comfortable with current arrangements.
Solution:
The client partnered with Market Presence to leverage our targeted outbound cold calling and email prospecting program. Market Presence researched the market, built a targeted contact list, and crafted messaging tailored to resonate with decision-makers in the multiple different verticals to find which one would yield success.
Execution:
Within days of launching the campaign, our team combined personalized email outreach with strategic phone calls to connect directly with the right stakeholders.
Results:
In just 3 months, Market Presence secured 4 new purchase orders from new seperate customers. Their combined annual spend can exceed $150,000
Key Takeaways:
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- Strategic targeting and tailored outreach can accelerate sales pipelines.
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- Even without existing connections, it’s possible crack open a tough market.
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- The right mix of email and phone engagement drives rapid results.
Quote from Market Presence:
“This is exactly why we exist — to help great manufacturers get in front of the right buyers have have quality opportunities.”